What is strategy?

Operational effectiveness is different from strategy positioning. Operational effectiveness is easy to learn, copy or imitate from the competitors. After years of impact from Japanese companies, every American manager realized quality and productivity is the key to stay in competition, and they are smart and working hard to catch up with Japanese counterparts. However, these …

Continue reading What is strategy?

Advertisements

Strategic Intent

Strategic intent is a short-term vision, a very achievable ambition for a company to be competitive. Strategic intent is widespread in Japanese companies in 1970s and 1980s. Japanese companies set targets, usually large American companies, and made every effort from every employee to beat the target. Being short-term and achievable doesn’t mean that the goal …

Continue reading Strategic Intent

Core Competence of the Corporation

A company’s core competence provides potential access to a wide variety of markets. However, developing a product portfolio without underlying fundamental core competence, a company can only run into trouble of costly product development and commodity type of products without attractive and innovative features. A company’s core competence also makes significant contribution to the perceived …

Continue reading Core Competence of the Corporation

Case Study: Endo’s R&D Strategies

Abstract A specialty pharmaceutical company focuses on drug development and marketing to a specific therapeutic area or specialized physicians. Pain management is one of the niche markets that receive great attention and anticipate potential growth for specialty pharma industry. Traditional non-steroidal anti-inflammatory drugs (NSAIDs) and opioids are facing significant regulatory scrutiny and public concerns due …

Continue reading Case Study: Endo’s R&D Strategies

Competitive Forces

Industry’s competitive forces include: the threat of new entrants, the bargaining power of buyers, the bargaining power of the suppliers, the threat of substitutes, and competitors. An industry analysis based on five competitive forces reveals a much more complicated competitive environment. Often times, head-to-head competitors are more visible and prominent influence to a company. Many …

Continue reading Competitive Forces